Choosing a suitable colour for your promotion gift

Once you have identified the ideas, products, needs and budget, do not forget one aspect that is often ignored when choosing a promotion product: it is the color of the product!

So what colors you should choose for a  promotion gift?

First, this topic does not seem important when 95% of the cases, marketers choose the color of the product depends on your logo colors, they try and see it as a reasonable choice !

As you know, the colors are not only meaningful but also affective. There are strong and soft colors, warm and cool colors.

We should note that here we are talking about products cater to the media. This product must communicate with customers or potential future customers you currently have so that the meaning of colors is very important!

 

 

 

In advertising there are many colors to use, but focus on some of the following characteristics:

- Use clearly visible colors: contrasting colors can be easily seen than other colors, such as black on a yellow background.

- Sensitivity in the perception of color: red is the fastest color perception, followed by green.

- The intensity of the color changing perception of shapes: white and bright colors make objects appear larger.

Symbolism of colors:

- The cold colors: usually have pleasant features.

  + Green/Blue is the color of silence, intuition and stability. For housing, the color brings the calm, relaxed feeling, helps fight insomnia, stress and lower blood pressure. Generally, blue is the color caused emotional reactions least.

+ Blue is a color of peace, fresh and pleasant, so good for the nerves.

  + Green represents generosity, understanding and inspiration. This helps relax the eyes, create balance and soften the criticism, but this color can also encourage indecision.

+ Purple helps calm the body. As a color of balance and clarity, it offers a meditation.

- The hot colors (warm colors):

  + While cold colors express soothing, refreshing and peaceful, warm colors are related to the warmth, joy, happiness and energy.

+ Red is the color of courage, passion, sex, love and danger. It accelerates the heart rate and stimulate activity. If the intensity of the color is too strong, red can cause irritation and fatigue.

  + Orange represents calm, relaxed, dynamic and fun. Orange is a color that stimulates creative activity.

  + Yellow is considered the best color for intellectual activity.

- No color, black:

  + Black is the negation of color. Increased emotional black and absorbs light: it is a heavy color.

  + White is the color with the maximum brightness. Perfect chemical white does not exist, but there are many varieties of white. White is a pure, clean and light reflection color.

  + Gray is a color of peace and does not cause strong emotions. Gray is an ideal condition to generate ideas. Gray encourages curiosity, thought and imagination, so will be the ideal color for the work space as offices and workshops.